Nervous. Anxious. Excited. Honored. Inspired. Those were the emotions we felt before and after the 2015 North of Boston Business Plan Competition. What a month!
The annual competition is sponsored by the Enterprise Center at Salem State University, where our brand ambassador Antonio Fresco is working to obtain his MBA. When Antonio heard about the contest in February, he decided to pitch it to us and worked diligently throughout March and April to help us create our executive summary, review Far From the Tree financials and develop an awesome presentation.
Antonio said the strategy while crafting the plan was based primarily on how we would use the prize money to help fulfill the demands associated with the steady growth and expansion of our business. Ties to our neighborhood were also a staple; the cider house is located in Salem, we employ Salem residents, our ingredients are locally sourced and we plan to open a tasting room very soon right here in town.
“I think our story really resonated with the judges. They knew this prize money would be going to a financially sound company that would use the money to grow as a business and continue being a positive impact in their local community.”
Antonio: You rock! We are so grateful for this opportunity and couldn’t have done it without you. We would also like to give a special shout out to Nick Brecken who filmed a short video for us to fulfill the contest’s requirements. The piece did a great job of visually communicating who we are and what we do.
Now it’s time to start making some pretty big plans! Stay tuned, friends…
This is what we looked like when we were awarded: https://www.youtube.com/watch?v=usaBppTL6SY